Privacy Policy

Privacy Policy for Marvelle

This Privacy Policy describes how Alice & Madeleine Boutique (the “Site”, “we”, “our”, or “us”) collects, uses, and shares your personal information when you visit marvelle.com (the “Site”), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the “Services”). In this Privacy Policy, the terms “you” and “your” refer to you as a user of our Services, whether you are a customer, site visitor, or any other person from whom we have collected information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised version on the Site, update the “Last Updated” date, and take any other actions required by law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information as described below. The information we collect and use varies based on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve our Services, comply with applicable legal obligations, enforce our terms of service, and protect or defend our Services, our rights, and those of our users or others.

What Personal Information Do We Collect?

The type of personal information we collect depends on how you interact with our Site and use our Services. When we refer to “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information You Provide Directly to Us

Among the information you provide directly through our Services, we may collect:

  • Contact Data: Your name, address, phone number, and email address.
  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account Information: Your username, password, security questions, and other details used to secure your account.
  • Customer Support Information: Any information you provide when communicating with us, such as when you send us a message via our Services.

For certain features of our Services, you may be required to provide specific personal information. You may choose not to provide such information; however, doing so may prevent you from accessing or using those features.

Information Collected Automatically

We may also automatically collect certain information about your interactions with our Services (“Usage Data”). In doing so, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including information about your device, browser, network connection, IP address, and other details regarding your interactions with the Services.

Information Received from Third Parties

We may also receive information about you from third parties, including service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as our hosting or analytics providers.
  • Our payment processors, who collect payment information (for example, bank details, credit or debit card information, and billing addresses) in order to process your payments, fulfill your orders, and provide you with the products or services you have requested, as part of our contract with you.

All information we receive from third parties is handled in accordance with this Privacy Policy. Please also see the “Third-Party Websites and Links” section below.

How We Use Your Personal Information

Provision of Products and Services:
We use your personal information to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, managing your account, organizing shipping, facilitating returns and exchanges, and other account-related functions.

Marketing and Advertising:
We may use your personal information for marketing and advertising purposes. This includes sending you marketing communications via email, SMS, or mail, and displaying advertisements for products or services. Where applicable, we may use your personal information to personalize the Services and advertising on our Site and other websites.

Security and Fraud Prevention:
We use your personal information to detect, investigate, or take action against any fraudulent, illegal, or malicious activities. If you choose to use our Services and register for an account, you are responsible for keeping your login information secure.

Cookies

Like many websites, we use cookies on our Site. Specific information about the cookies we use as part of providing our online store via our platform is available at Shopify's Cookie Policy.

How We Share Your Personal Information

Under certain circumstances, we may share your personal information with third parties for purposes such as contract fulfillment, legitimate business interests, and other reasons covered by this Privacy Policy. These circumstances include sharing information with:

  • Service Providers or Other Third Parties: Who provide services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
  • Our Business and Marketing Partners: To provide you with services and deliver advertising.
  • Our Affiliates or Within Our Corporate Group: In our legitimate interest to conduct a successful business.

Third-Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties. When you click on links to websites that are not operated by us, please review their privacy policies and terms of use. We do not guarantee, and are not responsible for, the privacy or security practices of such websites.

Your Rights to Access, Delete, and Correct Information

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right of Access: You may have the right to request access to the personal information we have collected about you.
  • Right to Deletion: You may have the right to request the deletion of your personal information.
  • Right to Correction: You may have the right to request that inaccurate personal information be corrected.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise one of your rights, please contact us at info@alicemadeleine-boutique.com