About us
About Alice & Madeleine Boutique
Founded in 1996 in the heart of Toronto, Canada, Alice & Madeleine Boutique began as a dream shared by two sisters with a passion for timeless elegance, modern design, and exceptional craftsmanship. What started as a small boutique filled with carefully curated pieces quickly grew into a beloved destination for women seeking effortless sophistication and quality fashion.
Our Story: A Sisterhood in Style
Alice and Madeleine grew up surrounded by creativity, inspired by the artistry of fashion and the power of self-expression. Their shared love for classic silhouettes with a contemporary twist led them to create a boutique where women could find pieces that made them feel both confident and effortlessly stylish.
With just a small workspace, a few fabric samples, and a vision, they launched their first collection—one that spoke to women who appreciated timeless fashion with a modern edge. As word spread, Alice & Madeleine Boutique gained a loyal following, becoming a go-to destination for those who valued both quality and individuality.
By the early 2000s, the boutique had expanded beyond Toronto, reaching customers across Canada and the U.S., followed by Europe and Australia. Despite its growth, Alice & Madeleine remained dedicated to its original mission: to offer beautifully crafted pieces that prioritize quality, fit, and versatility.
Our Philosophy: Timeless Fashion, Personal Touch
At Alice & Madeleine Boutique, we believe fashion should be:
✔ Effortless – Chic, versatile designs that fit seamlessly into every wardrobe.
✔ High-Quality – Thoughtfully crafted pieces made from premium materials.
✔ Versatile – From everyday essentials to statement pieces, our collections are designed to transition beautifully from day to night.
✔ Empowering – Fashion that allows every woman to express her style with confidence.
Each piece in our boutique reflects our commitment to elegance and sophistication, making Alice & Madeleine a trusted name in timeless fashion.
Sustainability & Ethical Craftsmanship
As the fashion industry has evolved, so has our dedication to responsible production. We carefully source sustainable materials and work with ethical manufacturers who share our values. Our goal is to minimize waste, support fair labor practices, and create lasting pieces—because true elegance is not just about looking good, but also about making conscious choices.
A Legacy of Style
Now, after nearly three decades, Alice & Madeleine Boutique continues to celebrate timeless beauty, expert craftsmanship, and the power of personal style. From our humble beginnings in Toronto to becoming a globally recognized name, we remain committed to designing for women who appreciate fashion that stands the test of time.
Whether you’re discovering Alice & Madeleine for the first time or have been with us from the beginning, we’re grateful to have you as part of our journey. Here’s to many more years of timeless style!